How Much Does the NFL Stand to Gain From Legal Sports Betting?

The NFL’s annual revenue may increase by $2.3 billion a year due to widely available, legal, regulated sports betting, according to new AGA research.

The study analyzes the revenue streams that legal sports betting could generate for the NFL: revenue as a result of spending from betting operators on advertising, data and sponsorship, and revenue generated as a result of increased consumption of the league’s media and purchasing of products.