Exploring a New RG Intervention Effectiveness Scale - American Gaming Association
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Exploring a New RG Intervention Effectiveness Scale

An AGA member-only webinar
Webinar
September 11, 2024 2:00 pm
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September 11, 2024 3:00 pm

Hear from Drs. Jonathan Gilbert (Hampton University) and Marla Stafford (UNLV) as they discuss their newly developed Responsible Gaming Intervention Effectiveness Scale (RG-IES), a free apparatus designed as a starting point in message evaluation allowing users to assess their RG messages intended to meaningfully impact the thoughts, feelings and behaviors of gaming consumers. You’ll also hear from fellow AGA member representatives about how they currently think about RG message effectiveness and how this new tool could fit into their plans going forward.

 

Speakers

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Dave Forman

Vice President, Research, American Gaming Association

Seal of the James T. George School of Business at Hampton University. Blue and white design with a handshake at the center. Surrounding text: "Management, Finance, Business Administration, Accounting, Economics, Entrepreneurship, Marketing.

Dr. Jonathan Gilbert

James T. George School of Business I Hampton University

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Dr. Marla Stafford

University of Nevada, Las Vegas

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Tammi Barlow-Marang

Vice President, Global Responsible Gaming, Bally’s

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Ashley Cahill

Senior Director, Responsible Gaming and Community Impact, FanDuel

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Richard Taylor

Director, Responsible Gaming, BetMGM