AGA Research Update: Advertising Trends and New RG Messaging Framework

Join us for a webinar exploring two timely topics: how gaming advertising evolved in 2024 and the release of the AGA’s new responsible gaming messaging framework. We’ll break down key shifts in industry ad spend and volume trends using Nielsen Ad Intel data and share the key findings and research driving our new responsible gaming messaging framework.

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Presenters

David Forman

Vice President, Research | American Gaming Association

David Forman serves as vice president of research at the American Gaming Association. Forman leads the AGA’s research efforts and partnerships across the full spectrum of issues affecting the gaming industry, including taxation and economic issues, sports betting, responsible gaming, consumer perceptions, and regulatory matters. Forman serves as a spokesperson on association research and industry trends.

Darren Bishop

Senior Vice President | Heart+Mind Strategies

Darren is senior vice president at Heart+Mind Strategies. Over his 9 years with the company, he has led a variety of qualitative and quantitative projects in support of his client’s business objectives, including research among domestic and international audiences.